Search Engine Optimization, SEO

SEO and Why It’s Important

Very often I receive a variety of questions about Search Engine Optimization (SEO). What is it exactly, how does it work, what does it really do for your business, and does it have anything to do with the Google search? The first and foremost thing you need to know about SEO is that it’s the natural or […]

instagram algorithm, instagram, engagement, social media

The Instagram Algorithm

Oh, Instagram. We love to love you. We also love to hate you. But more than that, us tech driven small business owners love to pick your brain and figure out exactly how you work. Why are we getting low engagement? Have we been shadow-banned? How come I’m only seeing less than half of my […]

My thoughts on Instagram Favorites Aurora Social Co. Aurora Social Media Shree Summerlin

Introducing: Instagram Favorites

And here we go again. Another update from Instagram will be (possibly) be making its way to its audience soon. This one is called (wait for it): Instagram favorites. Here’s the lowdown on Instagram favorites: Apparently, it’s supposed to be even more exclusive than just having a private Instagram account. Basically, you can create a “favorites list,” and then […]

e-mail newsletter Aurora Social Media Aurora Social Co.

Why Your Business Needs an E-mail List

Living in a technical world where the algorithms are forever changing can be quite the challenge. Recently, I’ve learned to come to terms with The New Instagram (no, they will never change it back) and start figuring out ways to manipulate the algorithm to make it work for mine and my clients’ businesses. But sometimes you […]

Google Analytics Business Analytics Aurora Social Co. Aurora Social Media

Analytics + Why It’s Important to Your Business

There are a lot of important aspects of owning and running a small business, but I think one of the most important aspects is analytics. an∙a∙lyt∙ics /ˌanəˈlidiks/ noun : the systematic computational analysis of data or statistics It’s the core of your business. You can take all the nice looking photos and create all the content you want […]


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