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How exactly does Google rank Search Engine Optimization (SEO)? What you need to do to get your website climbing up through the rankings and the tools you need to do it with on Aurora Social Media. Icon made by Freepik from www.flaticon.com

SEO: How Google Ranks Your Website

As you probably already know, Search Engine Optimization (SEO) plays a huge role in how your website is ranked in the Google search engine. In this post I’m going to discuss some ins and outs of how Google actually ranks your website. While Google uses various methods to rate your website, there are three important factors to […]

instagram.com, m.instagram.com. l.instagram.com. What are these referrals and why exactly are they split up in your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

How to Combine Instagram Referrals in Analytics

Yesterday I covered how to combine all Facebook referrals in Google Analytics and today I want to show you how to do that with Instagram referrals. But first, a little note on what each of these referrals mean: instagram.com: someone came to your website directly from Instagram. l.instagram.com: whenever someone clicks an external link within Instagram, they […]

Web.facbeook.com, l.facebook.com, and m.facebook.com. What are these referrals and why exactly are they split up on your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

How to Combine Facebook Referrals in Analytics

If you use Facebook to direct traffic to your website and you’ve set up Google Analytics to see how well everything is performing, then you’ve probably seen where there are multiple facebook referrals listed such as: web.facbeook.com, l.facebook.com, and m.facebook.com. Honestly, the list is way longer, but you get it. What are these referrals and […]

SEO and Why It’s Important

Very often I receive a variety of questions about Search Engine Optimization (SEO). What is it exactly, how does it work, what does it really do for your business, and does it have anything to do with the Google search? The first and foremost thing you need to know about SEO is that it’s the natural or […]

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