Some of you may have received my e-mail survey asking you what you’d like to see in regards to Search Engine Optimization (and if you didn’t receive it, sign up on the social landing page here to get future ones!) and a lot of you were concerned about local SEO. If you’re not familiar with local […]

Did you know that you could set up individual goals within Google Analytics? With goals you can set up a variety of different things to track such as – Events: used to track something like a video play or a download. Destinations: screen/page view (most common type) Duration: as in x amount of minutes or more Pages/Screen […]

As you probably already know, Search Engine Optimization (SEO) plays a huge role in how your website is ranked in the Google search engine. In this post I’m going to discuss some ins and outs of how Google actually ranks your website. While Google uses various methods to rate your website, there are three important factors to […]

When you hear the term “data analysis,” often times people think of big corporate companies and charts, long (boring) meetings and numbers that they can’t read or understand. But now that everything is online (including some great data analysis tools that are easy to use) SMBs are jumping on board. This is fantastic because now […]

Yesterday I covered how to combine all Facebook referrals in Google Analytics and today I want to show you how to do that with Instagram referrals. But first, a little note on what each of these referrals mean: instagram.com: someone came to your website directly from Instagram. l.instagram.com: whenever someone clicks an external link within Instagram, they […]