Some of you may have received my e-mail survey asking you what you’d like to see in regards to Search Engine Optimization (and if you didn’t receive it, sign up on the social landing page here to get future ones!) and a lot of you were concerned about local SEO. If you’re not familiar with local Search Engine Optimization, it’s basically what it sounds like – standard SEO just locally. You’ll find local businesses listed at the top of the Google web page when you conduct a search. Making sure that you keep up to date with your local SEO can help increase your chances of showing up in your area of Google Maps and can also lead to many more potential customers – so be sure to invest time and energy into it.
Here are some facts about local SEO rankings:
- According to this article “97% of consumers read online reviews for local businesses in 2017, with 12 percent of those looking at local businesses everyday.”
- 50% of consumers who conduct a local search on their smartphone visit a store within 24 hours (source).
- 18% of local searches on a mobile device lead to a purchase within a day (source).
- Nearly 1/3 of all Google searches are related to location (source).
How to Rank in Local SEO:
Google My Business page is the most powerful way to appear in the local search results. Because, well, Google is the most powerful search engine.
As you can see below, Moz has listed each important factor to consider when it comes to local SEO. Factors such as keywords, proximity to the search, review quantity, click-through-rate (important in everything!), domain authority, social presence, and personalization.
Something important about obtaining solid local SEO status is making sure that your business is being back-linked by people who are using your location, telephone number, and website – thus proving to Google that you are where you say you are. If you don’t already have a Google My Business page, I would highly suggest setting one up. This will allow you to establish your business in your area with a descriptive profile, logo, pictures of your business, hours, telephone numbers, available payment methods, etc. and will allow customers to be able to leave reviews – therefore boosting your local presence.
Building citations is another important factor of establishing a good, local SEO ranking. Citation building happens whenever your name, address, and phone number (aka NAP) gets mentioned online. The more of these you have, the more your local SEO will increase! Some places to start are: Facebook Business, Yelp, LinkedIn, and Foursquare.
Reviews are also crucial to building local SEO. This is tricky because, in my experience, they’re usually the last thing a business owner is willing to spend energy on trying to achieve (even I struggle with this!). Also, unless you make it easy for the customer or client, more than likely, they’re not going to spend time trying to search out the review section. If you have an e-mail list, a reminder e-mail with links to online sites where your customers can leave reviews is a good way to encourage them. Also, mentioning it every once and awhile on your Facebook business page is a good way to reach out to influence reviews. I love utilizing InstaStories, so I’d suggest using that too. If people continue doing business with you there’s no reason why they can’t spend a few minutes on a review.
Once you lay down the foundation for local SEO, it’s all about just making sure to set aside time and energy to maintain it. Remember, if you build it they won’t ALWAYS come, sometimes it takes putting in a little bit more effort each day to build something even more great.
As always, I appreciate your comments, questions and concerns. Shoot me an e-mail (even if it’s just to say hi! 👋🏽): shree[at]aurorasocialmedia.com