Did you know that you could set up individual goals within Google Analytics?
With goals you can set up a variety of different things to track such as –
Events: used to track something like a video play or a download.
Destinations: screen/page view (most common type)
Duration: as in x amount of minutes or more
Pages/Screen per session: track the number of pages someone sees before they completely exit your website.
In this blog post I just want to focus on setting up event tracking goals.
Head on over to your Events Overview under Behavior. It should look similar to the photo below (click to enlarge):
Here you’ll see where the event has been set up. The event is displayed into three sections (really four, but we’ll get to that later): event label, event category, and event action. Here’s what I’ve titled mine as:
The titles need to be consistent with what you will put in your goals when we set them up later (remember, this is what your web developer will set up).
Now head on over to Goals under Admin and View. Here’s your overview of all your established goals:
So, as you can see, mine is already set up, but I want to walk you through it anyway!
Click NEW GOAL. You’ll arrive at the Goal Setup page. Were going to click on CUSTOM because we want to set up an EVENT.
Now, enter the name of the event you want to set up. I’m going to call mine The Marketing Toolbox Download, because I’ll be tracking when people click the DOWNLOAD button specifically. Get me?
The Goal ID slot is just the number that Google assigns the goal. Click EVENT.
If you want, you can Verify This Goal to see how well it would perform. If you get the message,”This goal would have a 0% conversion rate based on your data from the past 7 days,” then check your code and your goal details again. Remember, when entering the values they have to be EXACTLY the same – caps, spaces, etc. If it’s still not working, save the goal anyway, and test it by going into your browser (incognito) and actually going step by step through the event. If it’s working, you should be able to see the hit in the events page.
And there ya have it! Which event goals will you set up for your website?