arrow-rightarrow-leftarrow-righticon-emailicon-facebookicon-instagramicon-phoneicon-pinteresticon-twitterlogo-altlogo
Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

Google Analytics: Setting Up Event Tracking

Did you know that you could set up individual goals within Google Analytics?

With goals you can set up a variety of different things to track such as –

Events: used to track something like a video play or a download.

Destinations: screen/page view (most common type)

Duration: as in x amount of minutes or more

Pages/Screen per sessiontrack the number of pages someone sees before they completely exit your website.

In this blog post I just want to focus on setting up event tracking goals.

Setting up event tracking in Google Analytics is a bit tricky because you have to first create the event in Javascript and then you can implement it into Goals. Having your web developer create a JS code tells Google which specific event you want to track (use this link here for more details!). For example, I wanted to track my downloads for The Marketing Toolbox so I set up an event so I could do just that.

Head on over to your Events Overview under Behavior. It should look similar to the photo below (click to enlarge):

Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

Here you’ll see where the event has been set up. The event is displayed into three sections (really four, but we’ll get to that later): event label, event category, and event action. Here’s what I’ve titled mine as:

     Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website. Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

The titles need to be consistent with what you will put in your goals when we set them up later (remember, this is what your web developer will set up).

Now head on over to Goals under Admin and View. Here’s your overview of all your established goals:

Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

So, as you can see, mine is already set up, but I want to walk you through it anyway!

Click NEW GOAL. You’ll arrive at the Goal Setup page. Were going to click on CUSTOM because we want to set up an EVENT.

 Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

Now, enter the name of the event you want to set up. I’m going to call mine The Marketing Toolbox Download, because I’ll be tracking when people click the DOWNLOAD button specifically. Get me?

The Goal ID slot is just the number that Google assigns the goal. Click EVENT.

Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

Okay, now we’re going to get to those four values I was telling you about earlier. Remember, this has to be consistent with what your web developer put in Javascript. So enter the exact same thing in each of the boxes: Category, Action, Label, and Value. I left my value blank because there is no financial value for downloading my resource. But if you are interesting in learning more about values you can read more about it here.

Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

Event tracking is one of the most used goal tracking elements in Google Analytics. On Aurora Social Media I'm teaching you all about how to set it up so you can track specific events that are happening on your website.

If you want, you can Verify This Goal to see how well it would perform. If you get the message,”This goal would have a 0% conversion rate based on your data from the past 7 days,” then check your code and your goal details again. Remember, when entering the values they have to be EXACTLY the same – caps, spaces, etc. If it’s still not working, save the goal anyway, and test it by going into your browser (incognito) and actually going step by step through the event. If it’s working, you should be able to see the hit in the events page.

And there ya have it! Which event goals will you set up for your website?

Subscribe and receive tips on managing your social media presence!