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instagram.com, m.instagram.com. l.instagram.com. What are these referrals and why exactly are they split up in your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

How to Combine Instagram Referrals in Analytics

Yesterday I covered how to combine all Facebook referrals in Google Analytics and today I want to show you how to do that with Instagram referrals. But first, a little note on what each of these referrals mean:

instagram.com: someone came to your website directly from Instagram.

l.instagram.com: whenever someone clicks an external link within Instagram, they pass through a Link Shim before they arrive at the next page. This is Instagram’s way of protecting the privacy of the user and protecting the user from any spammy websites.

m.instagram.comthe user came to your website from a mobile device.

lm.instagram.com: is the same as the above, l.instagram.com, but just from a mobile device.

Sign into your Google Analytics. From the Overview page click the arrow on the bottom left hand side of the screen to pull out the sidebar.

Click to enlarge any photo.

instagram.com, m.instagram.com. l.instagram.com. What are these referrals and why exactly are they split up in your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

instagram.com, m.instagram.com. l.instagram.com. What are these referrals and why exactly are they split up in your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

Click FILTERS in the VIEW column (it should be the one all the way to your right).

instagram.com, m.instagram.com. l.instagram.com. What are these referrals and why exactly are they split up in your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

Then click on the red button that says +ADD FILTERS.

instagram.com, m.instagram.com. l.instagram.com. What are these referrals and why exactly are they split up in your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

instagram.com, m.instagram.com. l.instagram.com. What are these referrals and why exactly are they split up in your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

Follow these steps:

  1. Apply new filter
  2. Under Filter Name type what you would like. I’m choosing to call mine Combine Instagram Referrals, but you can choose what you’d like.
  3. Underneath where it says SELECT FILTER TYPE, choose CUSTOM.
  4. Choose SEARCH AND REPLACE.
  5. Under FILTER FIELD choose CAMPAIGN SOURCE.
  6. Under SEARCH STRING enter this: .*instagram
  7. In REPLACE STRING enter: instagram

 

Yours should look similar to mine below.

instagram.com, m.instagram.com. l.instagram.com. What are these referrals and why exactly are they split up in your Google Analytics data? Find out what they are and how to combine them in my new blog post on Aurora Social Media!

Clicking on verify filter will give you an insight on how exactly the filter will work. Don’t forget to SAVE once you’re done! 

Make sure to give it about a week to obtain and analyze your data. Combining your sources/referrals will decrease the time it takes to sort through your data and will be WAY less confusing!

As always, if you have any questions, please feel free to reach out to me at: shree@aurorasocialmedia.com

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