And here we go again.
Another update from Instagram will be (possibly) be making its way to its audience soon. This one is called (wait for it): Instagram favorites.
Here’s the lowdown on Instagram favorites:
Apparently, it’s supposed to be even more exclusive than just having a private Instagram account. Basically, you can create a “favorites list,” and then share IG stories and post with just those on your list. Your profile will be rewarded a green star when favorites roll out and then those listed as your favorites will be able to see your most exclusive IG stories and posts. For those not listed in your favorites, your list will show up as empty.
So, what’s great about the new Favorites feature and how can it help your brand?
Here are my thoughts:
Influencers, bloggers and other small business owners can take advantage of Instagram’s favorites feature by having a select group who then can promote exclusive events, parties, and discounts. For example, a brand can offer their favorites feature as a paying service, and then influencers can opt-in so that they can get exclusive offers, discounts and even be invited to some events that are not open to everyone.
I usually love anything exclusive (intimate dinner parties, e-mail lists for resources), but personally, when it comes to Instagram, it’s all about building communities, building a tribe, and in my opinion, sharing our lives with each other. I think that Instagram’s Favorites feature is just going to widen that divide between being “in” and being left out. My friend, Lana, over at Dalry Rose Blog touched on this topic too. There’s already a private option on Instagram to make your profile private so I’m not sure why Instagram feels the need to make it even more private. It seems to me that they can be working on the algorithm, which we’re all constantly hearing about, then testing out new features that are, frankly, well irrelevant.
Bottom line: I doubt I’ll be a fan, but I’m trying to give it the benefit of the doubt. In some way or another.
What are your thoughts on Instagram favorites?